That was, of course, until Frida Giannini injected some unbridled life into the proceedings.
At Gucci, bold stripes and elaborate florals were found on ultra-slim pants and variegated styles of that true Gucci-jacket which now seems ubiquitous.
Giannini aimed to convey 'youth and luxury' – which also meant soundtracking the show with indie-favorite 'Time to Pretend' by MGMT.
Not only is Giannini reminding us of the archetypal Gucci aesthetic, she is also making clear her distinct lack of vision for the development of this line.
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